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Saijo Sake Matsuri

October 12 - October 13


The biggest sake festival in Hiroshima returns to the sake brewing center of Saijo in Higashi-hiroshima is also one of the best in Japan.

As well as events around the town and brewery openings the Sake Hiroba, an enclosed space where visitors can sample around 800 different kinds of sake from all around Japan.

This year admission to the Sake Hiroba is by ticket only (advance purchase necessary) for designated times slots each day.

Admission to the Sake Hiroba is by ticket and is limited to one of five 2.5-hour sessions over the two days of the Sake Matsuri.

Saturday, Oct 7 Sunday, Oct 8
10:00~12:30 10:00~12:30
13:00~15:30  13:00~15:30

Advance tickets are ¥3,000 and are available from 7-11 ticket machines Ticketopia [P-code:651-316]

Tickets Include

  • 8 drink tickets
  • 2 snack tickets
  • 1 bottle of yawaragi-mizu water (see above)
  • Ceramic o-chokko sake cup
  • Sake list (Japanese)

Additional sake tickets can be bought on site for ¥1,000 (10 tickets)

If this all too much hassle, there should be quite a lot going on in the streets between Saijo Station and the Sake Hiroba. Most of it centers on sake (of course) and you can pop into the breweries and sample some of their products, browse the food stalls and watch parades and performances. Although alcohol is very much at the center of this event, many families do attend.


Saijo is 40 minutes east of Hiroshima on the JR Sanyo Honsen Line. One way tickets are ¥580 for adults. It’s worth buying your return ticket when you arrive as lines to buy tickets can be long in the evening.

Read more about the 2023 Sake Matsuri here.


October 12
October 13
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Higashi-hiroshima, Hiroshima 739-0011 Japan