FOO Chocolater

FOO is a classy chocolate factory and shop located on the 3rd floor of Hiroshima’s International Airport run on principals of fair-trade, gender equality, and environmental stewardship. Alongside the high-quality of its products, stand-out features are its glass-walled, museum-esque factory design which is open to the public, vegan product line, all-female staff in indigo-uniforms and use of biodegradable plates and cutlery in the cafe.

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FOO is an acronym created in honor of the owner’s three daughters- a perfect name for this all-female company. Not only is FOO entirely staffed by women, but the stunning product packaging is also designed by female artists. In an interview with the manager of FOO, Gokan-san, talks with pride of the ease of communication among the female staff and the effectiveness of a lateral work structure which allows for flexibility and peer support.

Vegan Berry Gelato

I was impressed to discover that all of the FOO chocolate, cakes, and ice-creams are entirely vegan, made without the use of any animal or fish products. The ‘Milk Chocolate’ flavor is made by using cashew-milk to create a deliciously rich ‘milk’ chocolate.

This may be the only entirely plant-based sweets shop to be found in Japan, and it is perfectly positioned to tap into the international market at the airport. 

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The all-female team at FOO look comfortable yet elegant as they go about their delicious work in their natural indigo dyed uniforms and signature caps. The use of Indigo is another subtle feature of the sustainability models followed at this company.

Indigo is an environmentally-friendly dye that has a long history and tradition of use in Japan, especially in the Hiroshima and Okayama region in relation to dyes used in the blue denim industry. Indigo is naturally derived from plants grown in Japan and the wastewater created (after the dyeing process) can be safely put back into the environment without harm. 

FOO roasts the Cacao beans and nuts on the premises which are directly-sourced under ‘better than Fair-Trade’ agreements with producers abroad.

 

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The FOO chocolate currently for sale is a set of three types of chocolate in a  beautifully designed package, priced at 2,800 yen. This would make a wonderful high-end souvenir for domestic travelers or a fabulous gift from Japan for international travelers. 

If you have time to spare in the airport, I’d recommend eating one of the tasty vegan ice-creams, cakes or teas available. I had the chance to enjoy the fermented type of healthy Kyoto tea and a wild berry gelato. Diners eating in should take note of FOO’s use of stylish biodegradable plates, bowls, forks, and spoons supplied by Japan’s leading stylish biodegradable plate and utensil supplier, Wasara.

jjwalsh

Been enjoying living, working in and writing about Hiroshima since '98- co-founder, editor, photographer and writer for GetHiroshima.com / GetHiroshima map + GetHiroshima magazine

2 thoughts on “FOO Chocolater

  • March 9, 2019 at 12:07 pm
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    If FOO promotes gender equality but all the staff and designers are female, then how is this equality?

    Reply
    • March 12, 2019 at 6:31 am
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      Thanks for your comments Shannon- The way all-female businesses in Japan are helping improve gender-equality is by raising the status of women at work in Japan and adding examples of all-female success to the many, many, many examples of all-male business boards, panels, leaders, politicians and so on. It’s the bigger picture of gender-equality and raising understanding of gender issues and need for female-led enterprise in Japan.

      Reply

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